Establish, market, and maintain innovative passenger, OOH media, and freight systems serving urban cores. Revolution Rickshaws is articulating and building in concert with key partners city transport infrastructure, equipment, and services that trump toxic vans, trucks, taxis, and related fossil-fuel-dependent infrastructure in full-cost bottom-line performance.
Below from left: Christine Quinones, Finance & Admin Director; Gregg Zuman, Founder, Managing Director; Helen Zuman, Special Projects Director
In September 2003, after editorial stints at JPMorgan Chase, Energy Intelligence Group, and other finance-related firms, Gregg Zuman was ready to answer the call of the entrepreneurial life. A former bike messenger and lifelong bike enthusiast, he decided to try driving a pedicab. One evening in the saddle – featuring solid cash flow, delighted passengers, an invigorating workout, and the freedom to be his own boss – convinced Gregg that his future lay in the trike lane.
In the spring of 2005, Gregg purchased fifteen of the world’s highest-quality work trikes – made by Cycles Maximus in Bath, England – and launched Revolution Rickshaws as a pedicab rental company. He aimed to provide other budding entrepreneurs with the opportunity to pedal for profit, while expanding New Yorkers’ access to sensible short-haul transport. Julian Isaza signed on as RR’s Operations czar that same year.
When he started RR, Gregg had no intention of getting into the local delivery business. But after trying out the cargo body that Cycles Maximus owner Ian Wood had persuaded him to include in his initial order, he realized that trikes were actually far better positioned than vans or trucks to negotiate the city’s dense, congested, parking-poor CBD. In 2007, he ordered more cargo bodies and started the city’s first and only trike-based on-demand delivery service. Between 2007 and mid-2009, Revolution executed tens of thousands of “truck” deliveries for dozens of business customers – by trike. Meanwhile, RR enabled enterprises such as City Bakery and City Harvest to create and maintain robust freight-trike programs of their own. As Cycles Maximus’s exclusive U.S. agent from 2005 to 2009, Gregg also helped launch trike-based cargo enterprises in Boston, Pittsburgh, and Portland, Oregon.
Today, RR operates 26 Cycles Maximus pedicabs and freight trikes out of its depot at the corner of West 31st Street and Dyer Avenue. RR is a charter member of the New York City Pedicab Owners’ Association, and an active member of Transportation Alternatives, NOFA-NY, Green America, and the Manhattan Chamber of Commerce.
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