Street-Level Brand Impact

Activate your brand in the streets of New York City today with a professional engagement marketing production by Revolution Rickshaws. Our seasoned team of brand managers and skillful ambassadors, fleet of mobile advertising platforms, and system of producing desired results ensures our clients meet stated campaign goals. Available campaigns include surprise and delight complimentary pedicab ride, product sampling, and custom media campaigns. Revolution connects clients with their target markets out of home on the ground level in the big city. We’re not part of the action; we ARE the action. Content creation doesn’t get much easier when you’re collaborating with Revolution. Your brand will activate itself and its target market effectively with a strategic engagement marketing production crafted in concert with Revolution. Our team will even design your campaign if you prefer. Revolution powers results for brands big and small as well as marketing agencies of all shapes and sizes—come one, come all!

Key N.Y.C. Sites

Access the ability to create highly targeted N.Y.C. engagement marketing campaigns in high-traffic environments such as:

  • Bryant Park
  • Central Park (edges not inside!)
  • Grand Central Terminal
  • Pennsylvania Station
  • Greenwich Village
  • Herald Square
  • Javits Center (conventions)
  • Lincoln Center
  • Soho (target fashionistas)
  • Times Square
  • Union Square (excellent on farmers’ market days)
  • Washington Square Park / NYU Campus
  • Ask us about better borough and metro area options

 

Millions of Impressions and/or Thousands of Samples

Brand-Display Trike Billboards

Rickshaw billboards deliver impressions by the million or sampling by the thousand during a typical branded production. Our team can deploy in and around high-density destinations such as Times Square, Herald Square, Penn Station, Grand Central Terminal, and Central Park. Truck billboards are illegal in N.Y.C., and installations in the aforementioned areas require payments of tens of thousands of dollars per day to the city – while you enjoy lowest-cost access to your target market in these strategic locations.

Strategic route planning or siting – or both – for your mobile billboard campaign ensures your large, eye-catching signage is seen by people most likely to respond to your messaging.

Slow-moving (or no-moving!) mobile street media and messaging in NYC: High impact impressions at a great price.

Put the power of Rickshaw Billboards to work now.Contact us to learn how

Experiential Marketing at Its Best

Brand-Display Pedicab Activations

Give your customers an experience they’ll never forget with a complimentary pedicab ride. Now’s the time for surprise and delight with a guaranteed winning experience: An exhilarating experience that gives passengers a whole new perspective on New York City. Our staff is friendly and personable, adding value and enhancing the experience to reinforce the positive emotions generated by the complimentary branded ride.

Revolution Rickshaws’ pedicabs can be customized inside and out with your brand’s messaging. Envelop prospects, community members, associates, or event participants in a memorable, unique experience that has your name all over it.

Take a moment and imagine your brand’s logo covering the exterior of an RR pedicab in NYC. Interior customization includes high-value touch opportunities such as music, literature, and samples.

Make an experiential impact on your target demographic or market with Revolution Rickshaws’ branded NYC pedicab services. Whether for an hour, a week, a month, or a year, Revolution Rickshaws is ready to create the experiential impact your promotion requires and your customers won’t forget.

Start planning your high-impact campaignContact Us Today

Taste the Difference

Product Sampling Campaigns

You can describe to people how wonderful your products are—or you can give them samples and let them discover the awesomeness for themselves. Street sampling campaigns are proven, highly effective promotional tools for food and beverage products. Introduce or expand your market share with a dynamic, targeted street sampling campaign.

Your enterprise partners with Revolution Rickshaws to create the most effective, efficient NYC street sampling campaign available. Your brand ambassadors and trike-based sampling media create thousands of impressions on New Yorkers and visitors daily in the locations where your target markets live, work, and play.

Customer incentives including hashtags to photograph your branded billboard trikes and share the imagery on social media mean additional great news for your company’s visibility! Trikes are the ideal vehicles for promoting organic and craft foods and beverages.

Our comprehensive marketing support services include selecting optimal sites and times, and product management services including receiving, warehousing, and potentially cold-chain maintenance.

Our friendly, athletic brand ambassador trikers take your product directly to the streets with a healthy glow and winning smile. Partner with Revolution today to bring your product to the people! Contact us to set up your targeted street sampling campaign.

Set up your street sampling campaignContact Us Today

Thanks!! We loved you guys and had so much fun. Thanks again.

- Holly McNamara, Zappos.com, September 2010

launch promotion for Zappos founder Tony Hsieh’s bestseller, Delivering Happiness

Marc Jacobs

The Challenge: New York’s powerful fashion elite thought they knew star designer Marc Jacobs’ story – but critical elements of his messaging just weren’t getting through during the critical –and hectic – Fashion Week.

The Revolution Rickshaws Solution: 15 branded cabs move selected influencers among locations, helping share Jacobs’ story while providing a uniquely luxurious tour of lower Manhattan locations that have figured big in Jacobs’s fashion career.

Results: Key fashion industry influencers spent four hours with their attention favorably focused on the Marc Jacobs experience. Lucky.

Marketing Campaigns FAQs

Click a question below to view the answer:

New York City streets can be crazy. Is it safe to drive – or ride in – a trike?

In our experience, both pedicabs and freight trikes are some of the safest vehicles you can drive or ride in, on city streets. They’re large, hard to push around, and easy to see. They can zip through Midtown traffic, but they still have low maximum speeds. Billboard trikes are perfect for riding in streets; as well, they can create high-impact installations at high-volume sites for limited periods of time – or extended periods of time.

How do your trikes perform in bad weather?

Our pedicabs are equipped with blankets and rain covers, to protect against cold, rain, and snow. Their canopies come on and off, so you can go completely open-air, in nice weather, or, if it’s too sunny, you can get some shade. In general, if motor vehicles are able to navigate NYC’s roads, our work trikes can too. Yes, we can travel in rain, wind, and snow.

How many people/how much weight can a rickshaw carry?

By law, pedicabs may carry no more than three people. For plus-sized persons, we recommend going with two people per cab. All our trikes are rated to carry up to 550 pounds; we can haul heavier loads on occasion, but we don’t like to do so too often – we don’t want to stress out our trikes. Most of our cargo boxes have a capacity of about 35 cubic feet – they’re about 3 feet wide, 3 feet high, and 4 feet long.

How fast do the rickshaw’s travel?

We unscientifically estimate that dudes on trikes average about 6 miles per hour. Not bad, considering that the average speed for motor vehicles in Manhattan is about 9 mph – and their average speed crosstown is just 4.5 mph.

Where do your rickshaws operate? Are the rickshaws only available in Manhattan?

Pedicabs are concentrated in Midtown Manhattan and Central Park, since that’s where demand is strongest. However, with advance notice, RR is able to provide pedicab service in all 5 boroughs, as well as parts of New Jersey. Currently, our freight trikes and mobile billboards also operate mostly in Manhattan, but we do go to Brooklyn, Queens, and the Bronx on occasion, and are looking to bulk up operations in Brooklyn in the near future.

Marketing Productions