Pedicab NYC Marketing Campaigns

Our innovative advertising platforms, including rickshaw billboards, branded NYC pedicabs, and advert-wrapped freight trikes, are the ideal foundation for city-optimized experiential marketing campaigns. Revolution Rickshaws connects you with your customers on a very personal level. RR media attract attention wherever they go – and we can go where motorized advertising platforms cannot.

NYC Campaigns

Enjoy the ability to create highly targeted NYC pedicab & rickshaw campaigns in high-traffic environments such as:

  • Bryant Park
  • Central Park
  • Grand Central Terminal
  • Greenwich Village
  • Herald Square
  • Javits Center (conventions)
  • Lincoln Center (great for Fashion Week)
  • Soho (target fashionistas)
  • Times Square
  • Union Square (perfect on market days)
  • Washington Square Park / NYU Campus
  • And more…

People connect with the novelty, fun, and even ecological responsibility of rickshaw advertising. Revolution Rickshaws’ advertising media stand out, particularly during NYC’s over-the-top events such as Fashion Week and UpFront Week. (Check out our list of NYC events that are ideal for rickshaw advertising!) Leveraging RR rickshaw billboards, branded pedicabs, and experiential marketing services, you can target your campaign with laser-like precision to those customers who will appreciate most your products, messaging, and brand values.

Revolution Rickshaws knows NYC. We spread the excitement. Our team of professional rickshaw drivers is street smart and sales savvy, working continually to ensure that everyone they meet has a memorable experience. The customer who has a positive, day-changing experience interacting with your product through Revolution Rickshaws advertising and experiential marketing – especially one of our fan-creating sampling campaigns – is a customer who will seek out your company again and again.

Creating the Experience

Rickshaw Billboards

Rickshaw billboards can be deployed almost anywhere in New York City ”including high-density destinations such as Times Square, Herald Square, Penn Station, Grand Central Terminal, and Central Park. These prime locations are  off-limits to motorized vehicles unless you pay tens of thousands of dollars per day to the city – while Revolution Rickshaws enjoys free access!

Strategic route planning for  NYC rickshaw billboards enables you to deploy your large, eye-catching signage in front of the people most likely to respond to your messaging – a highly targeted strategy that yields results.

Not only are NYC rickshaw billboards a responsible mobile billboard solution; they’re the only routable mobile billboard service available legally in New York City: Truck-mounted or -towed billboards are strictly prohibited in an effort to cut down on street congestion and pollution.

Routability means rickshaw billboards have an even greater impact legally than any other mobile medium in NYC.

We put the power of Rickshaw Billboards to work for you!Contact us to learn how

Creating the Experience

Branded NYC Pedicabs

Give your customers an experience they’ll never forget with a complimentary pedicab ride. It’s an exhilarating experience that gives passengers a whole new perspective on New York City. Our staff is friendly and personable, adding value and enhancing the experience to reinforce the positive emotions generated by the complimentary ride.

Revolution Rickshaws’ pedicabs can be customized inside and out with your brand’s messaging. Envelop prospects, community members, associates, or event participants in a memorable, unique experience that has your name all over it.

Take a moment and imagine your brand’s logo covering the exterior of an RR pedicab in NYC. Interior customization includes high-value touch opportunities such as music, literature, and samples.

Make an experiential impact on your target demographic or market with Revolution Rickshaws’ branded NYC pedicab services. Whether for an hour, a week, a month, or a year, Revolution Rickshaws is ready to create the experiential impact your promotion requires and your customers won’t forget.

Start planning your next campaignContact Us Today

Creating the Experience

Street Sampling

You can tell people all day long how wonderful your products are, or you can give them a sample and in five seconds let them discover the awesomeness for themselves. Street sampling campaigns are proven, highly effective promotional tools for food and beverage products. Introduce or expand your market share with a dynamic, targeted street sampling campaign.

The Revolution Rickshaws team partners with you to create the most effective, efficient NYC street sampling campaigns. Our brand ambassadors and trike-based sampling media create tens of thousands of impressions on New Yorkers and her visitors daily.

Customer incentives to photograph your branded billboard trikes and share the imagery on social media mean additional great news for your company’s visibility! Trikes are the ideal vehicles for promoting organic and craft foods and beverages.

Our comprehensive marketing support services include selecting optimal sites and times, and product management services including receiving, warehousing, and even cold-chain maintenance.

Our friendly, athletic drivers take your product directly to the streets with a healthy glow and winning smile.  Let RR bring your product to the people! Contact us to set up your sampling campaign today.

Set up your sampling campaignContact Us Today

Thanks!! We loved you guys and had so much fun. Thanks again.

- Holly McNamara, Zappos.com, September 2010

launch promotion for Zappos founder Tony Hsieh’s bestseller, Delivering Happiness

cs-marc

Marc Jacobs

The Challenge: New York’s powerful fashion elite thought they knew star designer Marc Jacobs’ story – but critical elements of his messaging just weren’t getting through during the critical –and hectic – Fashion Week.

The Revolution Rickshaws Solution: 15 branded cabs move selected influencers among locations, helping share Jacobs’ story while providing a uniquely luxurious tour of lower Manhattan locations that have figured big in Jacobs’s fashion career.

Results: Key fashion industry influencers spent four hours with their attention favorably focused on the Marc Jacobs experience. Lucky.

Marketing Campaigns FAQs

Click a question below to view the answer:

New York City streets can be crazy. Is it safe to drive – or ride in – a trike?

In our experience, both pedicabs and freight trikes are some of the safest vehicles you can drive or ride in, on city streets. They’re large, hard to push around, and easy to see. They can zip through Midtown traffic, but they still have low maximum speeds. Billboard trikes are perfect for riding in streets; as well, they can create high-impact installations at high-volume sites for limited periods of time – or extended periods of time.

How do your trikes perform in bad weather?

Our pedicabs are equipped with blankets and rain covers, to protect against cold, rain, and snow. Their canopies come on and off, so you can go completely open-air, in nice weather, or, if it’s too sunny, you can get some shade. In general, if motor vehicles are able to navigate NYC’s roads, our work trikes can too. Yes, we can travel in rain, wind, and snow.

How many people/how much weight can a rickshaw carry?

By law, pedicabs may carry no more than three people. For plus-sized persons, we recommend going with two people per cab. All our trikes are rated to carry up to 550 pounds; we can haul heavier loads on occasion, but we don’t like to do so too often – we don’t want to stress out our trikes. Most of our cargo boxes have a capacity of about 35 cubic feet – they’re about 3 feet wide, 3 feet high, and 4 feet long.

How fast do the rickshaw’s travel?

We unscientifically estimate that dudes on trikes average about 6 miles per hour. Not bad, considering that the average speed for motor vehicles in Manhattan is about 9 mph – and their average speed crosstown is just 4.5 mph.

Where do your rickshaws operate? Are the rickshaws only available in Manhattan?

Pedicabs are concentrated in Midtown Manhattan and Central Park, since that’s where demand is strongest. However, with advance notice, RR is able to provide pedicab service in all 5 boroughs, as well as parts of New Jersey. Currently, our freight trikes and mobile billboards also operate mostly in Manhattan, but we do go to Brooklyn, Queens, and the Bronx on occasion, and are looking to bulk up operations in Brooklyn in the near future.

Marketing