Guayaki-rama!

What could be better than an organic energy boost, delivered by a vehicle that runs on organic energy (that is, pedal power)?

Guayaki – whose “mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020″ – knows how to walk the walk (or should I say, drive the trike?) when it comes to preaching and practicing sustainability. That’s why they engaged Revolution Rickshaws to execute an NYC sampling campaign for their tasty & invigorating Lime-Tangerine Energy Shots (one of which gave me a much-needed lift while I was out pedicabbing on Marathon Sunday).

Last Friday & Saturday, RR rolled one of its attention-grabbing mobile billboards over to the Javits Center, to spread Guayaki love to pre-marathon crowds of performance-conscious athletes. Today, RR heads up to Broadway & 114th Street, to give the Columbia U community an energy boost. Get in touch with RR today to find out what organic transport and trike media can do for your brand, on the effervescing streets of NYC!

Pre-marathon sampling at Javits

Mobile billboard, rested & ready for the long ride to Harlem

The billboard body does double duty as advertising surface and storage space for product.