Bacardí meets Times Square via Revolution!

NYC Pedicab Activations

Bacardí and its experiential marketing agency required powerful urban media for their major Times Square brand takeover, which took place Saturday 18 December 2021. Of the select service providers, Revolution was chosen to produce branded rolling thunder for the takeover.

The politics of e-trikes and NYC, circa 2021

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DHL's Cycles Maximus trike outside NYC's Grand Central

  Why isn’t DHL operating its brand-new, super cool Cycles Maximus + Velove container trike, on the streets of NYC? Read this Q&A with Revolution Rickshaws founder and principal Gregg Zuman to find out.   What’s New York’s “36-inch rule” for our industry? It’s a provision of the New York State Legislature’s 2020 omnibus budget… Continue Reading

Barriers to Entry: DHL

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DHL committed itself some years ago to achieve “zero emissions” across its entire worldwide enterprise by 2050. In 2015, it introduced to its European operations the Cubicycle: a container quadricycle powering the shift in urban parcel delivery from motor van to pedal-driven platform. In 2017, it introduced Cubicycle to NYC. Today, Cubicycles roll around a… Continue Reading