How to Lose Fares and Alienate Customers


Last Friday, when I was out pedicabbing, I encountered a semi-desperate taxi seeker, burdened with a large portfolio, on 6th Avenue in the low 20s. He needed to go to 48th & 9th. I said I’d take him there. He said, “No, you guys all charge like $5 a block! I can’t afford it.” I… Continue Reading