Bright Lights, Big Energy

FRS – the new energy drink endorsed by Lance Armstrong – has hit New York City with a bang! RR will be spreading the FRS message, through New Year’s Eve, on the streets of Midtown. Take a ride on an FRS-mobile, and get a free sample of the latest in anti-oxidizing energy enhancement. (FRS, by the way, stands for “Free Radical Scavenger,” or anti-oxidant. Its secret weapon is the compound quercetin, which, according the the FRS web site, “works by naturally triggering the body’s ability to produce more real energy.”)

All aboard!

RR rider Michel takes a moment to chill under the FRS billboard in Times Square.