In this year’s Hollywood bid for capturing the energy of New York’s year-end celebration New Year’s Eve, pedicabs are featured shuttling the giant 2012 calendar-year numbers that sit atop 1 Times Square. Of course, the trikes are RR pedicabs and the riders are top RR riders in the scene, so the movie’s definitely a must see!
Ironically, this scene was inspired by a real-life PR move executed by RR’s El Capitan and his NYCPOA cohort Peter Meitzler in late 2009 in Times Square, which was captured in the New York Times among other many other media outlets. Gregg is pictured moving the 0 of the 2010 in his shorts despite the below freezing temperatures that morning. You can see him and Peter in action here: